Ad Agency Demo for PHD

We did several demos in the first half of 2010 for the ad agency PHD, all shot down-and-dirty with a Flip camera and a table stand (no mic) in their office on 42nd Street. The shoots each took between 10 and 25 minutes. This one was the first and was designed to demonstrate how an ad unit could receive SMS texts and send emails. Put a camera in front of people and typically they starting "mugging" for it, which, unless they are trained, is a bad thing. Seth did a great job of not acting and being natural; the shoot was fast and good.