We believe in video that responds to you in real time. Video that responds to touch (point, drag, click), video that responds to voice, and video that responds to other user actions such as email, IM, or card swipes in real time. We developed a scripting language to make it easy for brands, educators, communicators, customer service and spokespeople to deploy interactive video experiences. We believe interactivity creates higher levels of engagement and immersion than "just watch" video.

The applications on this site were built using Interactive XML, our interactive video scripting language. Frixxer.com, frixxer.net and sister sites interactivexml.com and interactivexml.net are owned by Interactivation, a New York-based media and technology company.